Chopra's interventions in education are worth tracking - eg this inspiration out of columbia u in 2017

Just Capital & Cause Driven Marketing

B8647-001

Professor Deepak Chopra

Professor Sharad Devarajan

 

Warren 311

Half-Block Week

2017 Schedule:

 

Tue Jan 17^th               9:00AM to 5:00PM

Wed Jan 18^th              9:00AM to 5:00PM

Thu Jan 19^th                 9:00AM to 12:30PM

 

COURSE SYLLABUS

 

OVERVIEW:

During this three-day workshop, internationally acclaimed author, innovator and Professor, Dr. Deepak Chopra and media entrepreneur and Professor, Sharad Devarajan, will lead the class in exploring new social paradigms for how entrepreneurs, businesses and marketers can interact with their customers and communities and develop their own story and brand. Dr. Chopra will share strategies for how businesses can promote creativity, innovation and social well being into the DNA of their organizations and marketing efforts. Students will engage in active workshops, partnering in teams to develop disruptive, world-changing, ideas that can not only become self-sustaining and profitable, but also socially conscious and transformative. Various speakers will be brought into the class to explore areas of cause driven marketing, story driven marketing and social entrepreneurship.

 

 

AGENDA:

 

Tuesday Jan 17^th      

 

9:00am – 10:45am:

Introduction to Just Capital & Cause Driven Marketing

 

11am – 12pm:

Guest Speaker: Mr. Ray Chambers

Time: The World's 100 Most Influential People: 2011

http://www.un.org/millenniumgoals/advocates/members/ray-chambers.shtml

 

Recommended Reading:

·         Huffington Post: UN Special Envoy for Malaria: Now is Our Moment to End Malaria

·         Huffington Post: For Those Who Doubted the MDGs, Trillions of Dollars and Tens of Millions of Lives Saved

 

12pm – 1pm:

Lunch

 

1pm – 2pm:

Deepak Chopra: The Soul of Leadership

 

2:15pm – 3:30pm:

Guest Speaker: Chris Clarke, Co-Founder & CEO Pure Growth Group

http://www.puregrowth.com/team/

 

3:45pm – 5pm:

Guest Speaker: Martin Whittaker, CEO, JUST Capital

http://www.creo-network.org/team#Whittaker

 

Recommended Reading:

·         NYT: A Plan to Rank ‘Just’ Companies Aims to Close the Wealth Gap

·         Forbes: Impact Investing Experts Weigh In On Paul Tudor Jones' JUST Capital

 

 

 

 

Wednesday Jan 18^th

 

9:00am – 10:30am:

Deepak Chopra: Myth, Vision & Values

 

10:45am – 12pm

Sharad Devarajan: Storytelling, Archetypes and Brands

 

12pm – 1pm:

Lunch

 

1pm – 2pm:

Guest Speaker: Deborah Dugan, CEO (RED)

http://www.one.org/us/person/deb-dugan/

 

Recommended Reading:

·         BuzzFeed: Tim Cook On Apple’s 10th-Anniversary (Red) Campaign

·         Fortune: Why U2's Bono Is One of the World's Greatest Leaders

 

 

2:15pm – 3:15pm:

Guest Speaker: Ben Rattray, Founder & CEO, Change.org

Time: The World's 100 Most Influential People: 2012

 

Recommended Reading:

·         NYT: Online Petitions Take Citizen Participation to New Levels. But Do They Work?

·         Recode: Ben Rattray Talks About $25 Million Funding

 

 

2:30pm – 3:45pm:

Deepak Chopra: Just Capital & Cause Driven Marketing

 

4pm – 5pm:

Sharad Devarajan: NGO’s, B-corps and Social Enterprises

 

 

 

 

Thursday Jan 19^th

 

9:00am – 10:15am:

Guest Speaker: Dan Pallotta, Entrepreneur, Author, and Humanitarian Activist

http://www.danpallotta.com/about/#bio

 

Reccomended Reading:

·         HBR: What the Nonprofit Sector Needs to Reach Its Full Potential

·         HBR: Why Mark Zuckerberg and Priscilla Chan Should Use Their Money for Fundraising

·         HBR: The Ice Bucket Challenge Won’t Solve Charity’s Biggest Problem

 

 

10:30am – 11am:

Guest Judge speaker

Guest Speaker: Poonacha Machaiah, Co-Founder & CEO, Jiyo

http://www.choprafoundation.org/speakers/poonacha-machaiah/

 

 

11am – 12:30pm:

Group Presentations and Discussion

 

 

 

GRADING

 

Class Participation: 50%

• Attendance is mandatory (email in advance if you are unable to attend class)
• Students are expected to engage in classroom dialogues
• Prepare smart, challenging questions
• No laptops, tablets, phones, etc.
• Be on time
• Respect other students & speakers
• Visitors and non-enrolled students are not permitted to attend classes
• Confidentiality is to be maintained by all students when requested by a speaker or by other students.

 

 

Final Paper & Presentation: 50%

Students will work in groups of 7, to present a final project during the last class accompanied by a brief PowerPoint deck. Groups will work together, and be graded together, on the creation of a disruptive, world-changing, social project or business idea that can become self-sustaining and profitable, but also socially conscious and transformative. Students will make a presentation including the business strategy, marketing plan, milestones and measures for success and rationale for why it is needed today and they are the right team to do it.